So, books that have sunk into the 8 million area or more may have had exactly one sale on Amazon, while those in the 2- to 3-million range have had numerous sales, but their last sale might have been months or even years ago. The more millions accumulate in your book’s ranking, the longer it has been since anyone bought a copy. The time since its last sale may be as short as a week or as long as its entire lifetime on Amazon. Numbers higher than 1 million generally indicate that the book has not sold in some time. Here are some general rules of thumb for interpreting the number as it fluctuates over time: 1. The Amazon rankings indicate sales that are happening (or not) right now, giving any book the opportunity to strive for the #1 ranking, no matter how fleeting its presence there might be. This is one of the top-selling books of all time, but if this fact were part of Amazon’s ranking process, the Harry Potter books might occupy the top spots for eternity. For example, on the day I wrote this, Harry Potter and the Sorcerer’s Stone was ranked #276 in books. Here’s the part that seems crazy: Sales over the life of the book are not computed as part of the ranking. So you’re off and running once the number appears. If your book is ranked 4,984,306, for example, don’t despair-at least one copy has sold at some point in its lifetime. Extremely high volume sales throughout the Amazon site will move the needle more frequently.)īooks don’t have any ranking number at all until the first copy sells. (That’s the official word, but during the busy Christmas season and occasionally at other times during the year, I have seen the rankings above 100,000 change several times a day. A book can become a #1 Amazon bestseller for days or weeks or minutes.Īmazon updates its rankings of the top 10,000 bestselling books in real time.īooks ranked between 10,000 and 99,999 are updated hourly, and those at 100,000 or more are updated daily. So the #1 book at any given time is the bestselling book on Amazon at that moment. The ranking works like a golf score: The lower it is, the better your book is selling. I’ve had the opportunity to interpret the rank’s meaning, and I’ve researched what others have observed as well.Īmazon doesn’t reveal information about its algorithm or how it works, so what we can discern falls under the heading of “educated guess”-but marketing experts share my conclusions. I have 49 books currently for sale on Amazon, and for the past 15 years I’ve watched their rankings rise and fall with the rapt fascination of a raccoon studying a morsel of food in a trap. On the day I’m writing this, there are more than 22,920,000 book titles listed for sale on the world’s largest bookseller’s site, so this figure can tell you a lot about your book’s relative popularity. This number tells you how the book’s sales compare with all of the books for sale on Amazon. On any book’s sales page on Amazon, there’s a block of type toward the bottom of the page with the heading, “ Product details.” Under this, you’ll find a line titled Amazon Best Seller Rank, and a number. If you’re not watching this mysterious ranking on a daily basis, let me introduce you so you, too, can join the fun. If it zigzags up and down across the 100,000 line, does that mean sales are especially brisk?
If it changes by 1 million or more in a day, is your book a runaway bestseller? If you’re like most authors, you may find yourself checking the book’s page daily-or several times a day-to see if the number has changed, and to speculate on what it means.
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Get more helpful free book marketing information in the “Build Book Buzz” e-mail newsletter.Īmazon sales rank: What the heck does it mean? By Randi MinetorĪre you obsessed with your Amazon sales rank?.How sales activity affects your ranking.Amazon sales rank: What the heck does it mean?.
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